Gotcha pricing

I’ve used turbo tax every year for the last 5 years. Bought it at walmart on a CD Rom, never cost me more than $70, including the state add on.
This year it’s in the app store. Fine. It doesn’t tell me how much it costs until AFTER I’ve completed the ENTIRE process … no I mean the whole thing, right past the part where you’ve gotta get a PIN from the IRS and everything. ALL the way at the end. Then when I got there, I found out it was gonna be $91. Dick move, TurboTax. You got me this time, but I’ll remember it next year. You’re FAR from the only game in town.

plurgid about TurboTax 2015